Business Strategy | Marketing Strategy | Digital Strategy | Technology | Creative

Business Strategy, Marketing and Digital Technology is an ever-changing iteration of man’s collective intelligence moving our potential to its limits every single moment. Having a team that knows this challenge puts you in front. As we move from the third stage of the industrial revolution to the fourth stage of the Industrial Revolution the speed at which business, information, and technology transforms our ability to perform commerce and communicate is as important as ever in the history of man. We understand this process because we live it.

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How companies should consider their marketing strategy, technology, and creative together.

Keith Kaplan the founder of KKMedia Inc. discusses how companies can save money and time by having a focused marketing strategy, and creative and technology as a master plan. The way of doing things for most companies is to have the ad and marketing teams work independent of the technology teams and this creates a big waste to money and time.

One key part of being a great marketing strategist is understanding how — and why — other people think and act the way they do. Think about it for a second. How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can you personalize content to reach the right people if you don’t know what type of content they would like, and why they would like it?

Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain. Understanding some key principles in psychology can take your content from good to amazing, all because the right audience is reading and identifying with it.

The Big Bonus: if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers.


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