Rebranding – 8 Steps for Refreshing your Brand.

One must contemplate the distinction between branding and rebranding. Rebranding is often miscast as an exercise in repairing one’sreputation. Some rebranding efforts focus on mitigating a negative image (such as Philip Morris’s name change to Altria or AIG’s move of…

Summertime Fun!

6 Ways To Improve Your Marketing During The Summer Ah, the lazy days of summer. Time to play in the sun, hang out with your friends, and have the kids home from school. Or maybe it’s time for a barbecue or a…